NIL Has Changed the Game
College athletes can now be paid for their name, image, and likeness: sponsored posts, appearances, camps and clinics, brand partnerships, and more. In a growing number of states, high school athletes can too. Tumbling and acro athletes are often surprisingly marketable. The skills are made for video, and the audiences are big.
Most families get their first offer with no idea whether it’s fair, what the fine print means, or what to ask for. That’s where Coach Renee comes in.
How Renee Helps
- Offer review. What the deal asks your athlete to do, for how long, and for how much, in plain language.
- Value assessment. What your athlete’s skills, results, and social following are realistically worth.
- Negotiation. Better pay, clearer deliverables, shorter terms, and limits on exclusivity and image rights.
- Rule checks. Making sure a deal fits the rules of your athlete’s school, team, and state, including any reporting or disclosure the school requires.
- Brand building. Helping athletes build a professional, sponsor-ready social presence that shows off their skills.
A Team Around the Athlete
NIL deals are legal contracts with real tax and eligibility consequences. Coach Renee is not an attorney. She works alongside your family’s own lawyer and financial advisor, who should review any contract before it’s signed. The goal is a team around the athlete, not a signature rushed at the kitchen table.
Frequently Asked Questions
What is NIL?
NIL stands for name, image, and likeness. College athletes have been allowed to earn money from their NIL since 2021, through things like sponsored social posts, appearances, camps and clinics, autographs, and brand partnerships.
Can high school athletes sign NIL deals?
It depends on the state and on the state's high school athletic association, and the rules keep changing. Before signing anything, check that the deal won't affect your athlete's high school eligibility.
Is Coach Renee a lawyer or agent?
No. Renee brings decades of experience in the sport and helps families understand what an offer is worth and negotiate the terms. NIL deals are legal contracts, so she works alongside your family's own attorney and financial advisor, who should review anything before it's signed.
What should we watch out for in an NIL contract?
Long or automatic renewals, exclusivity that blocks other deals, broad rights to your athlete's image, payment tied to vague performance terms, and anything that conflicts with school or team rules. Ask questions before signing, not after.
Related coaching: back handspring lessons · cheer tumbling lessons · acro lessons for dancers · standing back tuck lessons · aerial & walkover lessons · flexibility & strength training · virtual & remote coaching · tumbling clinics (nationwide) · 7-week intensive clinic · tumbling & acrobatics (NCAA) · recruiting & NIL negotiations · college recruiting · adult gymnastics & pilates · mobile & in-home coaching · routine construction & judging.